The Situation
Tipi Tap entered the market as a newly launched luxury kids brand with a differentiated product and premium pricing. While the vision was clear, the brand had limited digital presence, minimal audience validation, and uncertainty around whether performance marketing could work for a high-consideration purchase in this category.
The challenge was not just generating traffic, but building trust, reducing hesitation, and designing a buying journey that justified the premium positioning. With no historical data to rely on, every decision—from channel strategy to customer experience—needed to be carefully tested without compromising the brand’s long-term vision.
Our Approach
We approached Tipi Tap with the understanding that performance marketing for a new, high-ticket luxury brand requires more than ad spend—it requires structure, trust, and controlled experimentation. Our focus was to first build a strong conversion foundation, then validate performance channels through systematic testing, while staying aligned with the founders’ long-term brand vision. Every step was designed to reduce friction, increase confidence, and create a scalable growth framework rather than short-term wins.
Identify the Current State
We began by auditing Tipi Tap’s digital ecosystem to understand gaps in user experience, trust signals, and conversion flow. This helped us identify where potential customers were dropping off and what was preventing early adoption for a premium product.
Build a Conversion-Ready Foundation
Before scaling traffic, we optimised landing page flow, streamlined navigation, and implemented faster checkout experiences. We also consulted on introducing a hybrid Cash on Delivery model to balance customer trust with brand protection—critical for a new luxury brand entering the market.
Test, Learn, and Scale Performance Marketing
Campaigns were launched with multiple hypotheses across audiences and creative directions. Through continuous testing—sometimes challenging assumptions and sometimes reinforcing founder insights—we identified winning segments and messaging that delivered consistent performance without compromising brand positioning.
Strengthen Retention and Communication
To maximise conversions and customer experience, we integrated WhatsApp automation for abandoned cart recovery, visitor re-engagement, and order status updates. This ensured clear communication across the customer journey while improving recovery and repeat engagement.
Prepare for Scalable Growth
With performance benchmarks established and ROI targets met, the focus shifted to structured scaling—expanding reach, refining campaigns, and planning entry into new regions, including international markets.
The Results
Performance Validation
Performance marketing was successfully validated for a high-ticket, luxury kids product. The brand began generating consistent sales within the first 30 days, proving that demand existed when supported by the right structure and messaging.
Improved Conversion & Trust
Website optimisation, hybrid COD implementation, and improved checkout flow significantly reduced friction in the buying journey—helping build trust for first-time buyers and increasing conversion confidence for a premium purchase.
Strong ROI & Scalable Framework
Winning audiences and creatives were identified through structured testing, enabling the brand to achieve its targeted ROI while laying a repeatable framework for controlled scaling rather than short-term spikess
Retention & Expansion Readiness
WhatsApp automation improved cart recovery, customer communication, and post-purchase experience. With systems in place, Tipi Tap is now scaling steadily and preparing for regional and international expansion, including markets like the UAE.
Guide the Process and Solve Problems
A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.
“We wouldn’t have gotten to where we are today without Finovate. The Finovate spent time with us to better understand our processes and where our bottlenecks were.”
